(PRESS RELEASE) — Jumpman Gaming Limited, a Guernsey, Channel Islands-based software company that operates numerous online bingo brands focusing on the U.K. market, has announced a partnership with Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming industry. Under the agreement, Jumpman Gaming will migrate its B2C bingo brands’ affiliate program to Income Access’ award-winning platform and also integrate the company’s Ad Serving and mobile-tracking solutions.
Founded in 2012, Jumpman Gaming, which is licensed by the UK Gambling Commission and the Alderney Gambling Control Commission, operates more than 30 online bingo brands. Focusing on the U.K. market, these brands include Lights Camera Bingo, Showreel Bingo and Elf Bingo, as well as the soon-to-launch Viking Bingo, which will sit on the company’s brand new product, the Wheel of Slots Network (WSN). Additional online bingo brands will also be launched by the operator in the near future, including B2C and B2B sites.
As part of Jumpman Gaming’s new partnership with Income Access, Jumpman Affiliates, the affiliate program for the operator’s various B2C brands, will migrate from the company’s proprietary software to Income Access’ affiliate management platform. Since it was first brought to market in 2002, the Income Access software has received multiple upgrades and has also been honored with numerous industry awards. The platform has won the eGaming Review B2B Award for Best Affiliate Software for the last two straight years.
All of Jumpman Gaming’s B2C products will include Income Access’ Ad Serving product. This state-of-the-art marketing tool provides operators with the ability to manage and optimize their online ad campaigns using sophisticated geo-targeting, time-of-day, browser and other targeting functionality. Income Access’ new mobile software development kit (SDK), which allows iGaming operators to track all aspects of their mobile affiliate marketing campaigns, will also be an integral element in Jumpman Gaming’s white label of the software.
“We’re excited to partner with Income Access and re-launch our affiliate program on their acquisition-tracking software,” said Anne-Marie Larbie, Operations Director at Jumpman Gaming. “When we focused on expanding our affiliate program, there was really only one choice when it came to selecting a new platform – Income Access’ reputation in the iGaming industry is that strong.”
The integration of Jumpman Gaming’s affiliate program on the Income Access software is scheduled to be completed later in June 2015. Once the integration is complete, the affiliate program will re-launch at the same time.